E L L A R A Y
HOLISTIC BRAND CONSULTING
Female leaders who want to expand into a global brand online and offline through social media and a professional web presence.
Female leaders who want to expand into a
global brand online and offline through social
media and a professional web presence.
Oh my gosh! Thank you so much!
Parts of this felt brutal but it’s exactly what I needed.
It was very helpful.
ASHLEY PARISEAU
Relationship Coach
I will uncover major vocal technique and vocal performance mistakes and give professional guidance on how to improve and achieve your expressed vocal goals.
After filling out a questionnaire, I will deliver the audit in a PDF send via email
including exercises if necessary.
The analysis covers the following areas:
- vocal image
- vocal sound
- vocal technique
- vocal health
- and more
AVAILABLE FULL IN-DEPTH BRAND AUDITs
- Voice Audit
- Podcast Audit
- Closet Audit
- Social media Audit (1 platform)
- Blog Audit
- Funnel/website Audit
- Course/webinar Audit
- Business Audit
I will uncover major branding and marketing
mistakes and give professional guidance
on how to improve and achieve your
expressed goals.
After filling out a questionnaire, I will deliver
the audit in a video send via email and offer
a Zoom call to go deeper on essential aspects
of your business and your goals.
The analysis covers the following areas
(depending on the audit option):
- brand identity and design
- vocal image
- personal style and image
- brand sound
- marketing
- sales strategy
The Zoom session can be recorded and send
to you for future reference.
Ella waaaauuwwww, you delivered so much value.
I look forward to implementing everything!
AMAYRA MORALES
Ayurveda Health Coach
Major Benefits of an Audit
Understanding Your Voice:
Understanding your voice is crucial as it forms the foundation for realistic expectations toward improvement.
Enhance Vocal Presence and Authenticity
A voice audit helps identify strengths and areas for improvement, allowing you to bring out a more authentic, commanding presence in your speaking. This can build rapport and trust, making your message more impactful.
Increase Vocal Endurance and Consistency
An audit helps build vocal stamina, crucial for longer engagements and frequent speaking without strain. This endurance can keep your tone clear and consistent, even after long hours of speaking.
Control Tone and Emotional Impact
The audit reveals how to use your tone to evoke specific emotions effectively. This is powerful in coaching, as you can guide clients more confidently through topics requiring empathy, motivation, or assertiveness.
Optimize Pace and Articulation
By reviewing your pace, pauses, and clarity, you can adjust for different audience needs, enhancing comprehension and retention of information. This skill is particularly helpful when speaking to diverse groups or in settings where information density matters.
Identify Unique Voice Qualities and Style
A voice audit can highlight what makes your voice unique and appealing, allowing you to embrace and amplify those qualities. For speakers and coaches, this creates a distinct style that helps people recognize and remember you.
Correct Speech Patterns or Habits
Whether it’s filler words, an unintended pitch pattern, or unintentional vocal fry, identifying habits allows for strategic adjustments to keep your voice sounding strong and professional in any setting.
Confidence Building
Knowing you’re equipped with a well-rounded, impactful voice brings confidence on stage, in client calls, and in recorded content.
Major Benefits of an Audit
Enhanced Visual Appeal:
Optimizing the visual elements of content will
make your content more attractive and eye-
catching, recognizable, and memorable leading
to increased engagement and shares as well
as much greater brand loyalty.
Better Storytelling:
An audit can assess how effectively your visuals,
design elements, and copy contribute to telling
your brand story, making it more compelling
and relatable to your audience.
Improved User Experience:
A well-designed presence provides a seamless
and enjoyable user experience, making it easier
for your clients to navigate and interact with
your business.
Optimized Call-to-Action (CTA) Placement:
Evaluating the placement and design of CTAs
on all platforms will lead to more effective and
persuasive calls-to-action, encouraging prospects
to take desired actions.
Mobile Responsiveness:
Ensuring that your design is responsive and
optimized for mobile devices is crucial, as a
significant portion of users access everything
through their mobile phones.
Identifying Design Flaws:
Detecting and rectifying design flaws on
all your material will improve engagement
and user satisfaction, preventing potential
user frustrations and increasing overall
performance and brand image.
Accessibility and Inclusivity:
The audit will evaluate the design for
accessibility considerations, making your
content more inclusive and accommodating
to your dream audience.
Visual Hierarchy and Content Organization:
The audit will optimize the visual hierarchy
and content organization of your material, making
it easier for users to find relevant information
and engage with your content.
Competitive Advantage:
Benchmarking your brand against competitors
can reveal opportunities to stand out in a
crowded marketplace and gain a competitive
edge to expand into a global brand.
Authenticity and Uniqueness:
Your personal style and voice are integral to
your brand's authenticity. Analyzing and
understanding these elements ensures that your
brand reflects who you truly are as a female
leader, allowing you to embrace your uniqueness
and stand out.
Consistency in Communication:
Identifying and defining your personal voice
enables you to maintain consistent communication
across all channels. Consistency in tone, language,
and communication style builds trust with your
dream audience and reinforces your brand.
Connecting with Your Audience:
Your personal style and voice are powerful
tools to connect emotionally with your audience.
When your audience can relate to your authentic
self, they are more likely to engage with your
content and feel a deeper connection to your
coaching services.
Building a Strong Personal Brand:
Your brand is closely tied to your expertise
and reputation. The analysis helps you refine
your brand identity, emphasizing your strengths
and values, which will lead to increased
credibility, influence, and global impact in
your niche.
Cohesive Storytelling:
Your personal style and voice significantly impact
how you convey your journey, experiences, and
insights. A well-defined analysis enables you to
craft more compelling and relatable stories that
resonate with your audience and inspire them
to take action.
Cohesive Visual and Verbal Communication:
Aligning your personal style and voice with your
visual brand elements creates a cohesive and
holistic brand experience. This synergy enhances
brand recognition and leaves a lasting impression
on your audience.
Attracting Ideal Clients:
Understanding and showcasing your authentic
self through your personal style and voice can
attract clients who resonate with your values and
approach. It helps you attract more of your ideal
clients and foster stronger relationships.
Prevention of Vocal Disorders:
Through the audit, potential vocal health issues
will be uncovered and reduce the risk of developing
vocal disorders, such as nodules, polyps, or vocal
cord injuries that are harder to heal once the
are chronic.
Confidence and Empowerment:
A thorough analysis will boost your confidence
in expressing yourself authentically. Embracing
your personal style and voice empowers you to
own your expertise and speak with authority
in your niche.
Long-Term Brand Loyalty:
Building a personal brand with a strong,
authentic voice fosters long-term brand loyalty.
Clients who connect with your genuine personality
are more likely to stay engaged, refer others,
and become brand advocates.
Adaptability and Growth:
As your business evolves, your personal style
and voice will evolve as well.
Continuously analyzing and adapting these
aspects ensures that your brand remains relevant,
adaptable, and in tune with your audience's
changing needs.
Thanks for the insightful audit.
It makes sense what you say and I have a lot to think about!
ANNE LASSE
Holistic Coach and Mentor
If you’re a coach or speaker, a voice audit could be exactly what you need to take your voice—and your influence—to the next level.
Here’s why
You’ve probably tried different techniques, but maybe you’re still not getting the results you want with your audience.
Here’s where a voice audit can make a difference, especially if you’ve already tried the following but still feel something’s missing:
Traditional Public Speaking Classes
You might’ve taken classes focusing on gestures, posture, and eye contact. But did they cover the nuances of your voice? General courses often don’t dive deep into specific vocal traits like resonance, pitch, and projection, which could be key to making a lasting impact.
As a singer-songwriter and vocal coach for singers, I have a wider view on the voice than traditional speaking coaches, especially when it comes to vocal health and performance and tailored vocal exercises that can help improve every aspect of your voice.
Self-Training and Recording Practice
Recording yourself is a smart step, but self-assessment can only take you so far. A voice audit lets me listen for subtle issues like tone inconsistency or pacing that you might miss, helping you uncover opportunities for a more polished vocal delivery.
Breathing and Relaxation Exercises
Breathing exercises are great, but they might not be enough (especially if you have been into yoga) if you want to go beyond basic voice control. You need tailored guidance on tone, vocal sound, or even avoiding vocal abuse if you’re looking to connect with an audience emotionally and maintain energy throughout.
Generic Tips
You may have heard advice like “speak louder” or “slow down,” but generic tips can only frustrate you because they are not tailored to your voice type, lifestyle, and goals. A voice audit identifies what’s unique to your voice and offers specific strategies to help you shine, ensuring that your voice connects powerfully with your listeners - in personal and professional settings.
Acting or Improv Classes
Maybe you’ve tried acting to expand your range, but these skills don’t always translate directly to professional speaking (especially for coaches). A voice audit hones in on what works for your role as a speaker or coach—whether that’s improving vocal endurance, managing tone shifts, or adding emotional resonance.
A voice audit focuses on enhancing your voice’s unique qualities, so you can build a memorable style, connect more deeply with your audience, and speak with confidence and ease every time you present.
Major Benefits of a Funnel/Course Audit
Increased Conversion Rates:
By evaluating each stage of your funnel, you
can identify bottlenecks and areas where potential
customers are dropping off. Addressing these
issues can lead to higher conversion rates and a
more efficient funnel.
Improved Customer Journey:
Understanding the customer journey through
your funnel allows you to enhance the user
experience. A smooth and engaging journey can
lead to increased customer satisfaction and
higher chances of repeat business.
Optimized Marketing Spend:
A funnel audit helps you assess the effectiveness
of your marketing efforts at each stage. By
identifying which channels and campaigns
generate the best results, you can allocate your
time and marketing budget more effectively.
Better Targeting and Segmentation:
Analyzing the data from your funnel can provide
insights into your audience's behavior and
preferences. This information enables you to
refine your targeting and segmentation strategies
for more personalized and relevant messaging.
Identifying Content Gaps:
A funnel audit can reveal content gaps or
opportunities for new content that addresses
specific stages of the customer journey. Creating
targeted content can better support potential
customers throughout the funnel.
Optimized Lead Nurturing:
Understanding how leads progress through
your funnel allows you to refine your lead
nurturing process. Tailoring your communication
to meet the specific needs of leads at each stage
can increase engagement and conversions.
Identifying Sales Funnel Automation Opportunities:
A funnel audit can reveal opportunities for
automating certain processes within your funnel.
Implementing automation can save time, reduce
manual tasks, and improve overall efficiency.
Testing and Iteration:
Analyzing your funnel metrics provides data to perform A/B testing and experiment with different strategies. By iterating and testing, you can continuously improve your funnel's performance
over time.
Alignment with Business Goals:
Evaluating your funnel against your business
objectives ensures that it aligns with your overall
goals. This alignment strengthens your marketing
strategy and ensures that resources are
invested wisely.
Competitive Advantage:
Conducting a funnel audit allows you to
benchmark your performance against competitors. Understanding how you compare to others in
your industry can reveal opportunities to gain
a competitive advantage.
Customer Retention and Loyalty:
A well-optimized funnel can contribute to
improved customer retention and loyalty.
Satisfied customers are more likely to make
repeat purchases and refer others to
your business.
Scaling and Growth Opportunities:
As you identify and address inefficiencies within
your funnel, you create a solid foundation for
scaling your business. An optimized funnel can
support growth and handle increased traffic
and conversions.
Improved User Experience:
A well-designed funnel ensures a smooth and
intuitive user experience, reducing friction and
increasing the likelihood of conversions.
Enhanced Visual Appeal:
Aesthetically pleasing design elements can create
a positive impression and build trust with
potential customers, leading to higher
engagement and conversions.
Optimized Call-to-Action (CTA) Placement:
Evaluating the placement and design of CTAs can
lead to more prominent and compelling calls-to-
action, prompting users to take the desired actions
at each stage of the funnel.
Streamlined Navigation:
A funnel design audit can identify opportunities
to simplify navigation and reduce the number of
steps required for users to move through
the funnel.
Mobile Responsiveness:
Ensuring that the funnel design is responsive
and optimized for mobile devices is essential in
today's mobile-centric world, reaching a wider
audience and improving the user experience
for mobile users.
Consistent Branding:
Aligning the design elements with your brand's
visual identity ensures consistency and reinforces
brand recognition throughout the funnel.
Accessibility and Inclusivity:
Evaluating the design for accessibility
considerations can make the funnel more inclusive
and accommodating to all users, regardless of
their abilities or devices.
Reduced Bounce Rates:
A well-designed funnel can help reduce bounce
rates by providing a clear and engaging user
experience, encouraging visitors to
explore further.
Visual Hierarchy and Information Architecture:
A design audit can optimize the visual hierarchy
and information architecture, guiding users
through the funnel logically and intuitively.
Identifying Design Flaws:
Detecting and rectifying design flaws can prevent
potential user frustrations and abandonment,
leading to better overall funnel performance.
Multivariate Testing Opportunities:
A design audit can identify elements suitable for
A/B or multivariate testing, allowing you to
experiment and find the most effective
design variations.
Data-Driven Design Decisions:
Analyzing funnel performance data alongside
the design audit can inform data-driven design
decisions to further optimize the funnel.
Your audit was just so amazing and
I need so much more of your help!!!!
Thank you!
TAMZIN HALL
Positive Psychology Coach
A full voice audit delivered in a PDF includig exercises send via email.
A full brand audit of the audit options you
choose delivered in a Zoom call with screenshare
showing all aspects of the analysis and giving
you space to ask questions.
The video will be send to you via email.
One of the heart and essence of this experience right from the beginning that you
offered to me was being a mirror to my own greatness.
You were able to put in words away from me to more readily and easily believe in myself and see
aspects of myself that I otherwise wouldn´t have been able to articulate, or see, or love.
So for me one of the biggest gifts of this experience was that beautiful mirror of you seeing potential.
And feeling like somebody is recognizing your potential.
Not only do you feel kind of special. But you see hope.
And that you not only give hope but show a tangible strategy of how I can get there.
Hearing someone be like "I really would like to see you succeed, I really hope that you succeed,
there is something unique here".
That was very encouraging.
Thank you again.
I appreciate Ella's professionalism and the very creative way she approaches this process.
Filling out the questionnaire is fun and helpful in and of itself, as is receiving very detailed feedback
and many examples and suggestions for further expansion.
I recommend this for anyone wanting to earnestly take a look at their voice and
get professional feedback on next level expansion.
Sarah G.
Holistic Health & Wellness Coach
One of the heart and essence of this experience right
from the beginning that you offered to me was being a
mirror to my own greatness.
You were able to put in words away from me to more
readily and easily believe in myself and see aspects of
myself that I otherwise wouldn´t have been able to articulate,
or see, or love.
So for me one of the biggest gifts of this experience was
that beautiful mirror of you seeing potential.
And feeling like somebody is recognizing your potential.
Not only do you feel kind of special. But you see hope.
So that you can see ok, I am trying to get my business
going and so there is a way to see the path forward for
positive change.
And that you not only give hope but show a tangible
strategy of how I can get there.
Hearing someone be like "I really would like to see you
succeed, I really hope that you succeed, there is
something unique here, I have a lot of ideas".
That was very encouraging.
Thank you again.
I appreciate Ella's professionalism and the very creative
way she approaches this process.
Filling out the questionnaire is fun and helpful in and of
itself, as is receiving very detailed feedback and many
examples and suggestions for further business expansion.
I recommend this for anyone wanting to earnestly take
a look at their product suite and get professional
feedback on next level expansion.
Sarah G.
Holistic Health & Wellness Coach
3-7 business days after you filled out the questionnaire.
3-14 business days after you filled out
the questionnaire.
JULI BARANIK
Marketing + Automation Consultant
JULI BARANIK
Marketing + Automation Consultant
Privacy Policy | Terms + Conditions | Right of Withdrawal | Legal Notice
Copyright 2024, All Rights Reserved.
ELLA RAY | HOLISTIC BRAND CONSULTING